The primary measure is to start tracking growth rate on weekly basis and the trends coming out will be tracked as the guiding data for key account management, micro management and cash flow management.
WE ORGANIZE GROWTH
Scaling means change and envisioning more and more for your business. Growth that is unplanned, unprecedented and uncontrolled is rather hazardous for any business .Startups flushed with funding can often fall victim to their own rapid growth. Statistics claim that 74% of high- growth startups fail due to scaling prematurely.
Growing a new company can be simple till the point its about acquiring more customers ,more sales and more resources. As startups grow over the period of time growth becomes multi directional and multi dimensional and therefore demands greater control over the expansion process.
Adaptability to a larger workload and preparation for a successful scale up without compromising performance or losing revenues, requires the right systems, planning, people and processes.
Kick off stage is where majority startups are aiming to design, create their product / market fit and defining their target audience. It’s important to have a clear market size to achieve a compelling business plan. The focus is to acquire work for pilot check the delivery capability with minimal resources, volumes and remove wasteful activities. In the initial scaling the value creation is less than the costs to go to market.
Experiments are held in this stage based on critical requirements and prototyping to find critical volumes, size, and fit. It is these series of tests and check points that increases awareness and determines the next build up phase.
Build up phase is like a teenage years and a growth zone where your business will face increased difficulties but this is where you start to lay a foundation of team building, processes, systems and understanding the growth levers for your business.
Growth rate and growth performance are the key parameters based on which all growth levers are activated to accelerate revenues and expansions. The teams are expanded, branding becomes an important process of growth to acquire and retain more clients. Small tweaks in systems bring in substantial difference and therefore management focus shifts to both micro and macro planning.
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